Applied Commercial Intelligence
VCZ transforms market data into strategic direction — so every commercial decision is made with method, evidence, and criteria. Brazil-based, serving clients remotely worldwide in retail, industry, and e-commerce.
The consultancy
VCZ is a consultancy specialized in commercial intelligence, market research, and JBP (Joint Business Plan) development for companies seeking sustainable growth.
We transform data and market insight into applied strategy — focused on sales performance, profitability, and strategic positioning.
From market research to applied commercial intelligence, we work across the full analytical cycle — with method, evidence, and focus on what drives real results for the business.
Our products
Commercial Intelligence
Operational analysis to identify where the business can grow with greater margin and consistency.
Market Research
Study of the market, consumer, and competition to validate strategies and identify opportunities.
Analytical Deliverables
Dashboards & Visualizations
Clear management view to support day-to-day decision making.
Forecast & Daily Planning
Projections and daily pacing to track whether sales are aligned with targets.
Pricing Strategy
Price analysis aligned with strategy and market, focused on portfolio profitability.
Mix & Portfolio
Portfolio review so each product has a clear role and contributes to strategy.
100% Customized
Every deliverable built to fit the client's specific reality and context.
Who leads
Augusto Luiz leads VCZ — a commercial intelligence specialist with over 8 years of hands-on experience in retail, industry, and e-commerce.
In retail, commercial intelligence specialist at Grupo Koch, Brazil's 8th largest supermarket chain — responsible for JBP, market analysis, commercial performance, profitability, pricing, assortment qualification, forecasting, and management dashboards. Also worked with Nielsen data and market research applied to strategy and competitive positioning.
In industry, experience in market research, commercial performance, pricing, portfolio qualification, demand planning, out-of-stock analysis, and sales forecasting.
Over 8 years of experience in retail, industry, and e-commerce, specialized in commercial intelligence.
Contact
Want to develop your business with more strategy and clarity? Tell us what's ahead. Every project starts with a good conversation.
Location
Brazil-based · Remote worldwide
